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Research Cases 65 PDF Print E-mail

 


1. “eBay in Asia”

 

1.Analyze the key factors the have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.

2.Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach.

3.Assess what eBay’s shift to giving control of its main China operation to Tom Online signifies.

4.Formulate some additional strategies that eBay could use in the Asian market.

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2. 2008 Beijing Olympics - An Advertising and PR Bonanza

MKT 505 Case 13-1 Advertising, Public Relations, and the 2008 Beijing Olympics

(Case 13-1 2008 Beijing Olympics - An Advertising and PR Bonanza)

1.Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Olympics.

2.Assess the reasons why protesters and activists target events such as the Olympics.

3.Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity.

4.Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests.

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3. America’s Cuba Conundrum

MKT 505 Case 5-1 America's Cuba Conundrum

1.Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.

2.Decide who benefits and who suffers from an embargo of this type and explain your rationale.

3.Compose a resolution to the trade situation between the U.S. and Cuba.

4.Given that trade relations resume between the U.S. and Cuba, determine what type of economic barriers would have to be overcome by a U.S. firm to conduct business successfully in Cuba.

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4. Risk Management Policy; ABZ International

You have just been hired as an Information Security Engineer for a large, multi-international corporation. Unfortunately, your company has suffered multiple security breaches that have threatened customers' trust in the fact that their confidential data and financial assets are private and secured. Credit-card information was compromised by an attack that infiltrated the network through a vulnerable wireless connection within the organization. The other breach was an inside job where personal data was stolen because of weak access-control policies within the organization that allowed an unauthorized individual access to valuable data. Your job is to develop a risk-management policy that addresses the two security breaches and how to mitigate these risks.

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5. Guardians energy drinl

Assignment 2: Marketing Products Due Week 4 and worth 200 points Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component. Write a four to five (4-5) page paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the service component of the product and how it will be used to enhance the product. 3. Explain how the product could be expanded to a product line, and the depth and breadth of the line. 4. Determine how the core business may change in response to industry or market changes. 5. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

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6. IMC and Customer Satisfaction on Guardians energy drink - snp

Assignment 4: IMC and Customer Satisfaction Due Week 8 and worth 200 points Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. Write a four to five (4-5) page paper in which you: 1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. 2. Determine how the effectiveness of the advertising will be measured. 3. Explain the different promotional strategies that may be used in addition to advertising. 4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service. 5. Decide how gaps in customer expectations and experiences will be addressed 6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

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7. Branding, Pricing and Distribution on Guardians energy drink - sn

Assignment 3: Branding, Pricing, and Distribution Due Week 6 and worth 200 points Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. Write a four to five (4-5) page paper in which you: 1. Create the domestic and global product branding strategy. 2. Determine and detail the optimum pricing strategy. 3. Examine how your pricing strategy supports your branding strategy. 4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well). 5. Discuss whether a push or pull strategy will be used, justify your rationale. 6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company 7. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

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8. Fun Challenge

Back by popular demand here is week four fun challenge

Remember no cheating and looking up the answers 

Have fun

Five men and five dogs (each man owned a dog) went hiking. 
They encountered a river that was swift and deep. 
The only way to cross it was an abandoned boat, left ashore on their side. 
But it would only hold three living things. 
Unfortunately, the dogs were edgy and could not be near another person (not even momentarily) unless its owner was present. 
One of the dogs attended a highly advanced, highly specialized obedience school and therefore knew how to operate the boat -- the other dogs lack this skill. 
How did the five men and the five dogs cross the river?

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